The influence of color on emotion and mood

psychological effects of color

Blue: People often describe blue as the color of stability and safety. Have some fun and bring a splash of colour into your life.

People often select objects in colors that evoke certain moods or feelings, such as selecting a car color that seems sporty, futuristic, sleek, or trustworthy.

room color psychology

If a company wants to display health, beauty or security, incorporate these colors. Additional Research Is Still Needed Interest in the subject of color psychology is growing, but there remain a number of unanswered questions. As researchers continue to explore such questions, we may soon learn more about the impact that color has on human psychology.

Incorporate purple to make a design look more luxurious and wealthy or a lighter purple to show romance and mystery.

Psychological effects of color on human behavior

Additional Research Is Still Needed Interest in the subject of color psychology is growing, but there remain a number of unanswered questions. Cool colors — such as green, blue and purple — often spark feelings of calmness as well as sadness. It is aggressive but balanced — it portrays energy yet can be inviting and friendly. Warm colors can evoke different emotions than cool colors and bright colors can create different feelings than muted colors. More recently, researchers discovered that the color red causes people to react with greater speed and force, something that might prove useful during athletic activities. Energizing colors. There are also commonly noted psychological effects of color as it relates to two main categories: warm and cool. Let us look at some of the most common colours in our daily lives and how they affect us. Pink Color Psychology as Therapy Several ancient cultures, including the Egyptians and Chinese, practiced chromotherapy, or the use of colors to heal. Illustration by Daria V. In the same study, however, babies curiously liked that particular hue best. Indigo shades were thought to alleviate skin problems.

Light purple is said to result in a peaceful surrounding, thus relieving tension. Often described as down-to-earth and safe, it can also be sophisticated at times. Another cool color, blue is typically a calming and serene color, said to decrease respiration and lower blood pressure.

Sad colors.

How does color affect ones mood research paper

There is actually a bit of scientific logic applied to this — because the eye focuses the color green directly on the retina, it is said to be less strainful on your eye muscles. You can learn more about how color therapy works and how light and color might affect us. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures. Color is not completely agreed on universally and can appeal differently to individual countries. It is associated with laughter, hope and sunshine. These colors will grab your attention and stand out from their surroundings. Great examples are social sites like Facebook and Twitter who use lighter blues. Sad colors Sad colors are colors that are dark and muted. Yellow: According to the experts, driving a yellow vehicle might mean that you are a happy person in general and perhaps a bit more willing than the average person to take risks. Neutrals like white, beige and grey can also make you feel calm. The color is often used to evoke a sense of youth and modernity. The personality of the buyer can play an important role in color selection, but buyers are often heavily influenced by factors such as price as well as availability. White evokes purity and innocence and creates a minimalist aesthetic.

People often describe the color as sexy, powerful, mysterious, and even ominous. Ask Smithsonian: What Is a Freckle?

Color psychology chart

BROWN: Brown is associated with the natural world as well, however it invokes a sense of dependability and security much like the earth. Black evokes power, luxury, elegance, professionalism and simplicity. Pastel colors and particularly cool toned pastels like baby blue, lilac and mint have a calming and relaxing effect. Purple utilizes both red and blue to provide a nice balance between stimulation and serenity that is supposed to encourage creativity. You can learn more about how color therapy works and how light and color might affect us. Do you ever notice that certain places especially irritate you? Humans of all ages and cultures have color preferences. For example, purchasing a white vehicle might be less about wanting people to think that you are young and modern and more about the climate you live in; people who live in hot climates typically prefer light colored vehicles over dark ones. When not chasing down a story from our nation's capital, she takes in the food, music and culture of southwest Louisiana from the peaceful perch of her part-time New Orleans home. Although it brings feelings of warmth, in large quantities and for a greater length of time, it can create feelings of loneliness and sadness. Well, you might want to consider some of these suggestions about colors and how they might affect your emotions and mood: Psychological Effects of Cool Colors Need to be creative? Also, the context around the color, and even surrounding colors, can have an effect. Brown creates a sense of stability and support.

You can learn more about how color therapy works and how light and color might affect us.

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How color impacts emotions and behaviors