Absolut vodka facts 2011

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In he developed a new process of so-called "continuous distillation" which produced an unusually pure form of vodka, which he called Absolut Rent Branvin or "Absolutely Pure Vodka". Still, it has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. Many college libraries in the US took to defacing Absolut ads in their magazines with a big black cross to prevent them being torn out and sold by students. So is the 18th century medicine bottle found in an antique store in Stockholm, Sweden that gave inspiration to the iconic Absolut Vodka bottle. Reflecting this activity in the market, Absolut's growth in sales tailed off in , and worldwide shipments remained flat for the next two years before rising again from , albeit at a much slower rate than in the past. However in the international market, the two vodkas were direct competitors, marketed side-by-side by Grand Met's main IDV business. All supplies of Absolut are still produced only in Sweden, mainly in the small town of Ahus, and then exported worldwide. In , when Seagram took over distribution in the US and other major markets, Absolut was the world's 10 selling premium spirit. For the year to June , Pernod reported a further decline to This profile is no longer being actively updated. There appears to have been a recovery in the first half of , with Pernod-Ricard claiming total volumes of With its minuscule marketing budget the brand couldn't afford to compete directly with more established brands Smirnoff and Stolichnaya. Absolut has always pitched itself as the upscale "premium" alternative to Smirnoff. Also the place where the wheat used for making the vodka is grown. However sales of Danzka weakened after its launch, and the brand was sold in to Belvedere.

Background The first form of distilled vodka was produced in Sweden around the 15th century. At the time the city of Stockholm had a monopoly over the trade in distilled spirits, but Smith got around the law by manufacturing on a small island just outside the city limits, offering a free boat ride to eager consumers willing to buy.

A second city edition, for Los Angeles, was introduced in Instead of the usual three or four times, the vodka was distilled an infinite number of times.

Absolut vodka facts 2011

That license was terminated following the Pernod-Ricard acquisition. Designer Gunnar Broman eventually settled on a bell-like design inspired by antique Swedish medicine bottles. A second Absolut distillery came on-stream in in the town of Nobbelov. All supplies of Absolut are still produced only in Sweden, mainly in the small town of Ahus, and then exported worldwide. Profits from the special edition were donated towards the rebuilding of the city. The Absolut Spirits group also launched its first ready-to-drink product, Absolut Cut, introduced in , initially in Canada through by Interbrew 's Labatt. Around 90 new vodka products were introduced into the US market alone between and

Profits from the special edition were donated towards the rebuilding of the city. However the acquisition of Seagram by Vivendi presented a fresh challenge.

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More significantly, Absolut saw much of its own cult appeal hijacked by other brands. Several smaller Scandinavian brands were sold in It retails for around twice the price of the main Absolut range. Days in between it grows under the Swedish snow developing its hard grain. The two brands co-existed for a while, helped by the fact that they were distributed in the US by separate subsidiaries, and that Smirnoff was priced more cheaply in North America. The main ingredients in Absolut Vodka are water and winter wheat. As a result even the ads themselves have become tradable. But the recipe behind the clean and natural taste of Absolut is actually older than 30 years. Stoli had been introduced to the US in by Pepsico, who had that year negotiated the first international trade agreement between the US and Soviet Russia. Instead Absolut went for word-of-mouth marketing. Level was later discontinued; Fris was sold in to Sazerac Company.

It soon became the talk of the town, in the US and eventually of the world. Initially a novelty item, it quickly became extremely popular with New York's fashionable elite.

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